Thryv vs InvoicifyAI: Which Is Better for Getting Paid?

Thryv and InvoicifyAI both help small businesses manage customers and get paid. But they solve different problems in very different ways.

The short version:

• Thryv is an all-in-one marketing and sales platform. It does a lot—listings, SEO, CRM, invoicing, reputation management.
• InvoicifyAI is focused on one thing: AI voice agents that help you close deals and collect payments.

This guide breaks down where each excels, what they cost, and who should use which.

Table of Contents

• Quick Comparison
• What Is Thryv?
• What Is InvoicifyAI?
• Feature Comparison
• Pricing Comparison
• Who Should Use Thryv?
• Who Should Use InvoicifyAI?
• Can You Use Both?
• FAQs

Quick Comparison

What Is Thryv?

Thryv is an all-in-one platform for small business growth. It combines:

• Marketing tools — Local listings, SEO, social media management, ad campaigns
• Sales tools — CRM, contact management, lead tracking
• Operations — Scheduling, invoicing, payments, client portal
• Reputation — Review management, customer communication

Thryv's strength is breadth. If you need one platform to handle marketing, customer management, and basic operations, Thryv consolidates everything.

What Thryv does well:

• Gets your business visible online (listings, SEO, ads)
• Manages your online reputation
• Provides a client portal for communication
• Handles scheduling and basic invoicing

What Thryv doesn't do:

• AI voice agents that place outbound calls for you
• Automated collection calls via voice (beyond email/text reminders)
• AI phone-based lead qualification
• Voice-first follow-up on overdue invoices with objection handling and promise-to-pay logging

What Is InvoicifyAI?

InvoicifyAI is built around AI voice agents that act on your behalf. Instead of managing your marketing, it focuses on the revenue side:

• Invoice Reminder Agent — Calls customers about overdue invoices, handles objections, logs payment commitments
• Lead Qualification Agent — Calls inbound leads, qualifies them with BANT-style questions, hands off ready opportunities
• Estimate Follow-up Agent — Follows up on sent quotes to recover stalled deals
• Customer Feedback Agent — Collects NPS and post-service feedback automatically

InvoicifyAI's strength is depth in one area: AI that takes action. The agents don't just remind you to follow up—they make the calls themselves.

What InvoicifyAI does well:

• Automates collection calls so you get paid faster
• Qualifies leads without your team spending hours on the phone
• Follows up on quotes that would otherwise go cold
• Logs every interaction automatically

What InvoicifyAI doesn't do:

• Local SEO or business listings
• Reputation management
• Marketing campaigns
• Social media management

Feature Comparison

CRM & Contact Management

Thryv: Full CRM with contact records, communication history, tags, and segmentation. Includes a client portal where customers can message you, view invoices/estimates, and make payments.

InvoicifyAI: CRM focused on the revenue cycle. Contact records, deal tracking, invoice history. Designed to feed the AI agents with context for calls.

Verdict: Thryv's CRM is broader. InvoicifyAI's CRM is optimized for sales and collections workflows.

Invoicing & Payments

Thryv: Create and send invoices, accept online payments, track payment status. Part of the larger platform.

InvoicifyAI: Create and send invoices, accept payments, plus AI agents that actively follow up on overdue invoices with phone calls.

Verdict: Both handle basic invoicing. InvoicifyAI adds automated *voice* collection calls; Thryv is built around reminders and manual calling.

Collections & Follow-up

Thryv: Supports automated payment reminders and follow-up sequences via email/text. If you want phone-based collections, calls are still manual (no AI agent placing outbound calls for you).

InvoicifyAI: AI voice agents call customers about overdue invoices. They handle conversations, log outcomes, schedule follow-ups, and escalate when needed.

Verdict: Thryv helps you send reminders and manage AR. InvoicifyAI automates outbound collection calls and logs outcomes for you.

Lead Management

Thryv: Lead tracking and contact management. Smart follow-up sequences (email/text-based).

InvoicifyAI: AI Lead Qualification Agent that calls inbound leads, asks qualifying questions, and hands off sales-ready opportunities with full context.

Verdict: Thryv helps you organize leads. InvoicifyAI actively qualifies them via phone.

Marketing & Visibility

Thryv: Local listings (40+), SEO management, social media tools, ad campaign management, reputation monitoring.

InvoicifyAI: None. InvoicifyAI doesn't do marketing.

Verdict: If you need marketing tools, Thryv wins by default. InvoicifyAI is not a marketing platform.

Pricing Comparison

*Thryv pricing as of Feb 2026 (public pricing lists a one-time onboarding fee). See current Thryv pricing → See current InvoicifyAI pricing →*

The gap is significant. Thryv's entry plan costs more than 40x InvoicifyAI's entry plan.

Why the difference?

• Thryv includes marketing services (listings, SEO, ads) that have real costs
• Thryv is positioned as an all-in-one platform with hands-on support
• InvoicifyAI is focused software, not a marketing agency

Which is the better value?

It depends on what you need:

• If you need marketing, listings, and SEO management, Thryv's price includes those services
• If you need to get paid faster and don't need marketing tools, InvoicifyAI delivers more ROI per dollar

See InvoicifyAI pricing →

Who Should Use Thryv?

Thryv is a good fit if:

✅ You need help getting found online (local SEO, listings, ads)

✅ You want one platform for marketing + operations

✅ Reputation management is important to your business

✅ You have budget for an all-in-one solution ($650-1,500/month)

✅ Your main challenge is visibility, not collections

Common Thryv users: Local service businesses focused on growth, businesses investing heavily in marketing, companies that want managed services vs. self-serve software.

Who Should Use InvoicifyAI?

InvoicifyAI is a good fit if:

✅ You're losing money to unpaid invoices

✅ You spend hours chasing payments or following up on leads

✅ You want AI that takes action, not just software that organizes data

✅ You need a cost-effective solution (under $50/month)

✅ Your main challenge is getting paid, not getting found

Common InvoicifyAI users: Contractors, consultants, agencies, home service businesses, professional firms—anyone who invoices after the work is done and struggles with collections.

Try InvoicifyAI free for 14 days →

Can You Use Both?

Yes. They solve different problems.

Use Thryv for:

• Marketing and visibility
• Reputation management
• Being found online

Use InvoicifyAI for:

• Automated collection calls
• Lead qualification
• Getting paid faster

Some businesses use a marketing platform like Thryv to generate leads, then use InvoicifyAI to qualify those leads and collect on the invoices. The tools don't overlap much—they complement each other.

FAQs

Is InvoicifyAI a Thryv alternative?

Partially. If you're using Thryv primarily for CRM and invoicing, InvoicifyAI can replace that piece—and add AI voice agents. But InvoicifyAI doesn't replace Thryv's marketing features.

Does Thryv have AI voice agents?

As of Feb 2026, Thryv offers automation (and some AI features), but does not advertise an AI voice agent that places outbound phone calls for collections on your behalf.

Which is better for collecting overdue invoices?

InvoicifyAI. Thryv can send reminders, but InvoicifyAI's AI agents actually call customers, handle objections, and log payment commitments.

Which is more affordable?

InvoicifyAI, by a wide margin. InvoicifyAI starts at $14.99/month. Thryv starts at $646/month.

Can I switch from Thryv to InvoicifyAI?

You can switch your CRM and invoicing to InvoicifyAI. If you're using Thryv's marketing features, you'd need a different solution for those.

Do I need both?

Only if you need both marketing tools (Thryv) and AI voice agents for collections (InvoicifyAI). Many small businesses don't need Thryv's full marketing suite.

The Bottom Line

Choose Thryv if: You need an all-in-one marketing and sales platform and have the budget for it. Thryv is best for businesses focused on visibility and growth.

Choose InvoicifyAI if: You need to get paid faster and want AI that takes action. InvoicifyAI is best for businesses where cash flow and collections are the bottleneck.

Different tools, different problems. Pick the one that solves yours.

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• Accounts Receivable Automation for Small Business